YOUR GUIDE TO SUCCESS IN TODAYS
DIRECT MARKETING
WORLD
Need to write copy for this section explaining the DIRECT in direct marketing.
DIRECT MARKETING:
THE MOST DIRECT
PATH
TO YOUR CUSTOMERS
DIRECT MARKETING ISN'T JUST ABOUT POSTCARDS
THERE ARE A VARIETY OF ITEMS
YOU CAN UTILIZE WITH GREAT RESULTS.
of first time customers
20%
for Bonobos
received a
catalog.
8.6
million
magazines
are produced by Costco every month.
Companies like Costco are utilizing direct marketing in huge numbers and are seeing huge returns. in the united states Costco sends out 8.6 million magazines per month - the third largest monthly publication in the world based on 2013 circulation numbers and 56 percent of members who receive this publication buy something based on what they read.
Bonobos, an online-only men’s retailer began a small test of printed catalogs in 2013. to date more than 20 percent of their first time customers are placing online orders because they receive a catalog in the mail. not only that but those same catalog buyers are spending 1.5 times as much as web only customers.
PRINT VS ELECTRONIC
IS IT WORTH IT?
YES!
13.8 BILLION
LETTERS SENT PER YEAR
AVERAGE LIFE SPAN
SEVENTEEN DAYS
74 TRILLION
EMAILS SENT PER YEAR
AVERAGE LIFE SPAN
TWO SECONDS
RESEARCH HAS YIELDED VERY INTERESTING RESULTS
DIRECT MAIL IS MORE MEMORABLE
STUDIES SHOW THAT A COMPANY NAME COULD ONLY BE RECALLED 44% OF THE TIME AFTER VIEWING DIGITAL ADS BUT THAT RETENTION INCREASED TO 75% FOR PRINTED PIECES.
WE'VE BEEN A LEADER IN
DIRECT MARKETING
FOR OVER 25 YEARS.
You name it, we've probably done it. Our team of direct marketing professionals handle accounts from all over the world. Now we are ready to do the same for you. Simply fill out this contact form and someone from our office will be in touch with soon.
OR REACH OUT TO US DIRECTLY...
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